It's winter. You know you want photos soon, but when? This is a question I am asked all too often and I thought I'd share my perspective.
The "golden hour" session is the most sought after time for a photoshoot, and those slots go first and usually weeks/months out in advance. Golden Hour is the 30-60 minutes before sunset and give you that dreamy light.
These slots go early - so it's never too early to book those sessions. Sometimes it's a week or so out, sometimes, it's MONTHS in advance (especially the fall).
It's worth it though. Look at this light!